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Product — CRM Platform

Revenue Intelligence.
Operational
Precision.

A hospitality-specific CRM and sales activity platform built for hotel teams. Track every sales action, manage group quotations with AI, analyse production and market segments, and run targeted campaigns — all in one place.

SuiteSupports CRM · Dashboard
Dashboard
Sales
Groups
Production
Segments
H&F
MER
Campaign
82%
Occupancy
USD 148
RevPAR
4.7
NPS Score
Recent Sales Activities
Meeting
Horizon Corp.
Today
Won
Call
Pacific Travel Agency
Yesterday
Proposal
Inspect
Miramar Group
12 Jun
Lead
AI detected new group RFQ in email — extract quotation details?
EXTRACT
9
Platform modules
AI
Group quotation extraction
3
Campaign channels
360°
Revenue visibility
Core Capabilities

Built for How Hotel
Sales Teams Actually Work

Generic CRMs aren't built for hospitality. SuiteSupports CRM speaks your language — rate negotiations, group RFQs, market segments, RevPAR, and month-end reporting are all first-class features.

Sales Activity Tracking

Log every client interaction — calls, meetings, site inspections, proposals, and rate negotiations. Track deal status from Lead through to Won or Lost, with follow-up date reminders and deal value forecasting.

AI Group Quotation

Paste a group inquiry email and AI extracts all key details — agent, dates, rooms, rates, PAX, suggested pricing, rationale, and a ready-to-send reply draft. One click to populate the full quotation.

Production & Revenue

Full production reporting by company, travel agent, or all accounts. Current year vs. prior year comparison with revenue delta, production rankings, trend graphs, and CSV export.

Market Segmentation

Visualise revenue by main and sub-market segments with trend graphs and breakdown tables. Track budget allocation against actuals and identify which segments are over or underperforming.

History & Forecast

Daily occupancy, ADR, and RevPAR — past and forward. Room type distribution, revenue forecasts against plan, and demand anomaly alerts that flag opportunities before they're missed.

Campaign Management

Build and send targeted marketing campaigns across Email, SMS, and WhatsApp from your own guest database. Full HTML EDM builder, campaign archive, and performance tracking — no third-party tool required.


Standout Features

Two Things No Generic
CRM Can Match

AI-powered group quotation extraction and a built-in multi-channel campaign engine are hospitality-specific capabilities that set SuiteSupports CRM apart from every generic sales tool.

AI-Powered
Group Quotation Intelligence

Your sales team receives dozens of group RFQ emails. Instead of manually filling quotation forms field by field, paste the email — AI reads it and populates everything in seconds.

  • Extracts agent company, contact, dates, room count, PAX, and rate basis
  • Calculates estimated revenue and suggests optimal rate with rationale
  • Identifies demand period, conditions, and risk factors automatically
  • Generates a ready-to-send reply draft alongside the quotation
  • One-click export of the completed quotation summary
Built-in Marketing
Multi-Channel Campaign Engine

Most CRMs require a separate tool for marketing. SuiteSupports CRM includes a full campaign builder with your guest database already connected — no data export, no third-party cost.

  • Visual HTML email builder with image uploads and preview
  • SMS campaigns for short, high-open-rate promotional messages
  • WhatsApp campaigns with text and optional image attachments
  • Guest database filtering by VIP status, segment, or contactability
  • Campaign archive — duplicate, edit, or delete previous sends

Platform Modules

Nine Modules,
One Platform

Every function a hotel sales and revenue team needs, connected in a single tab-based workspace. No switching between tools — no data lost in translation.

Dashboard
Live KPIs — Occupancy, RevPAR, NPS. Market segmentation summary, production top performers, and demand alert calendar.
Sales Activity
Log calls, meetings, emails, site inspections, proposals, and rate negotiations. Full pipeline view with deal values and follow-up tracking.
Groups
Inquiry management, AI-powered quotation generation, group reporting, and contract management — end to end.
Production
Room revenue reports by company, travel agent, or all accounts. Year-on-year comparison, rankings, and graph trend views with CSV export.
Market Segments
Revenue trend graphs and sub-segment breakdown tables. Budget vs. actual tracking by segment with visualised performance data.
History & Forecast
Daily rooms, occupancy, ADR, and RevPAR — past and forward. Room type distribution and demand anomaly alerts.
Month-End Report
Generate comprehensive MER with one click. Six+ report types in a single dashboard — revenue summaries, production by company and travel agent.
Campaign
Guest database management, Email/SMS/WhatsApp campaign builder, campaign archive, and EDM-ready CSV export for targeted outreach.
Reports
Unified reporting dashboard covering sales activity, production, segments, and revenue — all viewable, filterable, and downloadable as CSV.

Campaign Channels

Reach Guests Where
They Actually Are

Run targeted campaigns across three channels directly from your guest database — no separate marketing platform, no data export, no extra subscription.

Email Ads

Full HTML visual EDM builder. Upload images, write copy, preview your email, and send to a filtered guest list — all from within the CRM.

SMS Ads

Short, high-impact text campaigns with near-100% open rates. Perfect for flash promotions, last-minute availability, and seasonal offers.

WhatsApp Ads

Text-first campaigns with optional image attachments sent via WhatsApp — the highest-engagement channel for hotel guests across Asia and the Middle East.


Built For

Every Role in Your
Revenue Team

SuiteSupports CRM is designed so that every member of the hotel's commercial team has exactly the view they need — without stepping on each other's workflows.

01
Sales Managers

Log every client touchpoint, track your pipeline from lead to won, manage group RFQs with AI assistance, and never let a follow-up fall through the cracks — all in one place.

02
Revenue Managers

Monitor RevPAR, ADR, and occupancy trends in real time. Analyse production by segment, compare current year against prior year, and spot demand anomalies before they become problems.

03
General Managers

Get a single-screen view of hotel performance — segmentation, production, forecast, and NPS. Generate month-end reports with one click and walk into ownership meetings fully prepared.


Ready to Run Your Hotel's
Sales Team with Precision?

Book a free demo and see SuiteSupports CRM running with your hotel's data. We'll walk through every module — from AI group quotations to month-end reporting — at your team's pace.