CRM Platform

Sales that keeps guests coming back.

SS CRM is a hospitality-specific sales and revenue platform — every call, meeting and quotation in one pipeline, group RFQs drafted by AI, production and segments read from live data, and campaigns that reach past guests where they actually are.

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Generic CRMs weren't built for hotels. This one speaks your language — rate negotiations, group RFQs, market segments, RevPAR and month-end reporting are first-class, not workarounds. One workspace for the whole commercial team.

Built for

Hotel sales, revenue & commercial teams

Standout

AI group quotations · built-in campaigns

Visibility

360° revenue, live from one source

Core capabilities

Built for how hotel sales teams actually work.

Every function a commercial team needs, connected in one tab-based workspace — so sales, revenue and reporting all read from the same live data.

Guest & account profiles

Companies, travel agents and guests kept in one place — contactability, VIP status and market segment on every record, ready for the next quote or campaign.

Sales pipeline

Log calls, meetings, site inspections, proposals and rate negotiations. Track each deal from Lead to Won or Lost, with follow-up reminders and value forecasting.

Revenue intelligence

Production by company, agent or all accounts — this year against last, with revenue deltas, rankings and trend graphs you can export to CSV in a click.

Market segmentation

See revenue by main and sub-segment, with budget tracked against actuals — so you know which segments are pulling ahead and which need attention.

Multi-channel campaigns

Reach past guests over Email, SMS and WhatsApp straight from your own database — HTML EDM builder, campaign archive and filtering, no third-party tool.

Unified reporting

Sales activity, production, segments and revenue in one dashboard — plus a one-click month-end report that walks you into ownership meetings prepared.

Inside the platform

Two things no generic CRM can match.

AI-drafted group quotations and a built-in multi-channel campaign engine are hospitality-specific — the difference between a sales tool and a revenue platform.

01 · Sales activity

Every touchpoint, one pipeline.

Log the interaction the moment it happens and the deal moves down the pipeline with it — status, value and next step visible to the whole team, so no follow-up slips.

Calls, meetings, inspections, proposals and rate negotiations in one log
Lead to Won or Lost, with follow-up reminders and value forecasting
Deal history sits on the account, ready for the next conversation

02 · AI group quotation

Paste the RFQ. It's quoted.

Instead of filling the quotation form field by field, paste the group inquiry email — the system reads it and populates everything in seconds, with a reply draft alongside.

Extracts agent, contact, dates, room count, PAX and rate basis
Estimates revenue and suggests a rate, with the rationale shown
Drafts a ready-to-send reply and a one-click quotation summary

03 · Production & segments

See where the revenue really comes from.

Production and market-segment views read from live data — company, agent and segment ranked side by side, this year against last, so the pattern is obvious at a glance.

Production by company, travel agent or all accounts, ranked
Main and sub-segment revenue, budget tracked against actuals
Trend graphs and CSV export on every view — no IT ticket

04 · Campaigns

Bring past guests back, from your own data.

The campaign engine is built in, with your guest database already connected — build once, filter the audience, and send across three channels without exporting a thing.

Visual HTML email builder with image uploads and preview
SMS and WhatsApp for short, high-open-rate promotions
Filter by VIP status, segment or contactability; archive and re-send

One source of truth

Every role, the view it needs.

Sales, revenue and general managers each get exactly the screen their work depends on — reading from the same live data, without stepping on each other's workflows.

Sales managers

Log every touchpoint, track the pipeline from lead to won, and handle group RFQs with AI assistance — with nothing falling through the cracks.

Revenue managers

Watch RevPAR, ADR and occupancy in real time, analyse production by segment, and spot demand anomalies before they turn into missed opportunity.

General managers

A single-screen view of performance — segmentation, production, forecast and NPS — plus a one-click month-end report for the ownership meeting.

Connected platform modules

Campaign channels, built in

360°

Revenue visibility, one source